I support organisations big and small in creating thoughtful and effective online communications to achieve their goals.
Scroll down to read about some of the projects I’ve worked on and see what people have to say about collaborating with me.
Working with the policy influencing and corporate partnerships teams to write blogs and articles, developing and delivering LinkedIn training, and communications strategy and content for a series of webinars for Solidaridad Netherlands
Analysing, reporting and making strategic recommendations for the improvement of web content, and writing and editing articles for Solidaridad’s international secretariat in Utrecht.
“I have worked with Sarah several times in the last few years, and every time she has amazed me with her skills. Sarah has a unique talent for simplifying difficult concepts into easily understandable language, using creative approaches that appeal to a broad audience. Additionally, she is professional and a delight to work with. She consistently meets deadlines and communicates effectively if there are any unexpected changes. I strongly suggest collaborating with Sarah for content-related projects, whether it involves the writing itself or developing the overall plan.”
Karin Jensma
Head of Communications and Campaigning
Solidaridad Europe
“Sarah has broad and high level knowledge and is very pleasant to work with. She seems to be able to understand your needs with a minimum of explanation and execute the job in an excellent way (often better or more than what you have asked for) with very limited support. In other words: everything you dream of when you are overloaded and understaffed and in need of an extra pair of hands and brains.”
Elsa Scholte
Global Communication Manager
Solidaridad Network
I supported Fairfood staff member Mariana, to develop her content writing skills through a series of practical, one-to-one workshops.
“Sarah helped me work on cohesion and clarity in my texts. Unlike a traditional writing course, she offers a combination of practical exercises and smart tools for different stages of the writing process according to your goals. I strongly recommend it to anyone who is willing to review their own process, and refresh or update their writing.”
Impact Officer
Fairfood
Working with London-based content agency Contentious to support the creation of user-centric strategies and written content for clients including ActionAid, Brooke, Global Witness, Green Peace, the Internet Society and Shelter Scotland.
“Sarah calls out content nonsense with a great balance of honesty and understanding. She comes up with both strategic answers to the underlying issues and tactical solutions to improve things in the immediate. She’s thoughtful and meticulous, flexible and adaptable, and fun to be around. We love having her on the team.
Laura Robertson
Director and Strategist
Contentious
Crafting a corporate narrative, editing a strategic business plan and developing a user-focused content strategy for this growing energy market consultancy and data management system provider.
“Sarah is a pleasure to work with. Since our very first meeting it felt like she was part of our team. She's able to make the complex simple, and offers creative solutions based on knowledge and expertise. Thanks to her methodical approach, clever questions and eye for great work, we now have a strategic business plan of which we are very proud.”
Martine Broekman
Marketing Manager
Energy21
Writing blog and social media content for tree-free stationery company Paper on the Rocks to raise awareness about environmentally-friendly consumer choices and to reach new customers.
“I've come to know Sarah as a professional, independent and thorough online communications freelancer. She is very dedicated and her tone of voice is bright, cheerful and serious at the same time. I'd highly recommend working with Sarah if you are looking for an experienced online marketer.”
Anne Pleun van Eijsden
Founder and CEO
Paper on the Rocks
Developing a website, social media materials and an email-marketing campaign to get people along to the World Press Photo Festival in Amsterdam.
“If you're seeking a thoughtful person to create engaging communications, you've come to the right place. Sarah is a delight to work with, being both easy going and well organised. With her wide range of content and technical skills she can write and edit great content, make it come to life with compelling graphics, and then deploy the best tools to reach the right audiences.”
David Campbell
Former Director of Programs and Outreach
World Press Photo
Copywriting and editing words for the redeveloped TfL’s STARS website to support schools in helping their pupils to travel in a safe, healthy and sustainable way.
“Sarah is a knowledgeable and hugely competent copywriter and communications strategist. I had the pleasure of working with Sarah on the STARS project for TfL where she single-handedly managed the client and other stakeholders in gathering all the content requirements. She set out a clear and concise strategy and vision to get the right message across to our audience. Sarah has been great fun to work with and I would love to work with her again in the future.”
Elmer Zinkhann
Lead Experience Designer
Digital Catapult
Managing the production and editing of a website to improve the visibility of Action for Children’s services in Dorset, UK.
"Sarah has been an invaluable support to the Digital and Innovation Team at Action for Children. Her work is always fast and good quality, she's highly resourceful and approaches everything with a can do attitude. Sarah is also a pleasure to work with. Highly recommended!"
Lynn Roberts
Head of Digital
Action for Children
